%0 Journal Article
%@ 2292-9495
%I JMIR Publications
%V 11
%N 
%P e58371
%T Influence of TikTok on Body Satisfaction Among Generation Z in Indonesia: Mixed Methods Approach
%A Ariana,Hanifa
%A Almuhtadi,Ikmal
%A Natania,Nikita Jacey
%A Handayani,Putu Wuri
%A Bressan,Stéphane
%A Larasati,Pramitha Dwi
%+ Faculty of Computer Science Universitas Indonesia, Kampus UI Street, Depok, 16424, Indonesia, 62 217863410, Putu.wuri@cs.ui.ac.id
%K body satisfaction
%K social media
%K TikTok
%K Indonesia
%K cyber-bullying
%K cyberbullying
%K cyberbully
%K cyber-harassment
%K bullying
%K harassment
%K body shaming
%K objectify
%K objectifying
%K social media
%K social media use
%K social media usage
%K socials
%K social network
%K social networks
%K social networking
%K Tik Tok
%K GenZ
%K Gen-Z
%K youth
%K adolescent
%K adolescents
%K teen
%K teens
%K teenager
%K teenagers
%K young-adult
%K young-adults
%D 2024
%7 6.9.2024
%9 Original Paper
%J JMIR Hum Factors
%G English
%X Background: As social media platforms gain popularity, their usage is increasingly associated with cyberbullying and body shaming, causing devastating effects. Objective: This study aims to investigate the impact of social media on Generation Z users’ body image satisfaction. More specifically, it examines the impact of TikTok on body image satisfaction among TikTok users aged between 17 years and 26 years in Indonesia. Methods: The methodology used mixed-method approaches. Quantitative data were obtained from 507 responses to a questionnaire and analyzed using covariance-based structural equation modeling. Qualitative data were obtained from the interviews of 32 respondents and analyzed through content analysis. Results: This study reveals that upward appearance comparison is influenced by video-based activity and appearance motivation. Conversely, thin-ideal internalization is influenced by appearance motivation and social media literacy. Upward appearance comparisons and thin-ideal internalization comparisons detrimentally impact users’ body image satisfaction. Conclusions: The results of this study are expected to provide valuable insights for social media providers, regulators, and educators in their endeavors to establish a positive and healthy social media environment for users. 
%R 10.2196/58371
%U https://humanfactors.jmir.org/2024/1/e58371
%U https://doi.org/10.2196/58371