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Does Digital Ad Exposure Influence Information-Seeking Behavior Online? Evidence From the 2012 Tips From Former Smokers National Tobacco Prevention Campaign

Does Digital Ad Exposure Influence Information-Seeking Behavior Online? Evidence From the 2012 Tips From Former Smokers National Tobacco Prevention Campaign

The display ads were placed on select websites and ad networks and highlighted the stories of former smokers Annette, Brandon, Shawn, Roosevelt, Suzy, and Terrie (see examples in Figure 1).

Annice Kim, Heather Hansen, Jennifer Duke, Kevin Davis, Robert Alexander, Amy Rowland, Jane Mitchko

J Med Internet Res 2016;18(3):e64