e.g. mhealth
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Skip search results from other journals and go to results- 46 Journal of Medical Internet Research
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Approximately, 25% of clinical trials are discontinued before completion [3], with insufficient recruitment being the most frequent reason in 31% of the cases [4]. For adult cancer trials, between 20% and 50% fail to complete or were unable to reach recruitment goals [5-9]. This has been exacerbated by the recent pandemic where many trials experienced a considerable reduction in recruitment rates [10-13], which has continued after the pandemic [12].
J Med Internet Res 2025;27:e66821
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Although research organizations have passively disseminated clinical trial–related content on social media platforms, this very active and intentional campaign to engage with the public is promising as it relates to clinical trial recruitment and illustrates the utility of using engaging digital content coupled with social media marketing as an effective strategy for clinical trial recruitment.
JMIR Cancer 2025;11:e56098
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If the recruitment goal of 80 participants is not met after exhausting the initial participant list, the research team will directly contact potential participants via phone calls. In addition, we will implement a social media recruitment strategy by posting study advertisements on platforms such as Facebook (Meta), Instagram (Meta), or X (formerly Twitter).
JMIR Res Protoc 2025;14:e60527
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Given the relatively large scale of our digitally mediated recruitment methods, the low risk involved in study participation, considerable financial compensation, and robust practices for ultimately verifying participants’ identity, this study provided unique insight into how deceptive practices may be occurring in large, remotely delivered behavioral studies, as well as how to mitigate their impact.
J Med Internet Res 2025;27:e66384
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Recruiting Young People for Digital Mental Health Research: Lessons From an AI-Driven Adaptive Trial
However, compared to traditional randomized controlled trials (RCTs), AI-adaptive trials face an increased risk of insufficient and untimely enrollment due to the need for frequent, short-spanned recruitment drives (eg, monthly recruitment drives over a year). Hence, identifying recruitment methodologies that are both cost-effective and time-efficient is crucial for the success of such trials.
What recruitment methods are currently used and how do they compare with each other?
J Med Internet Res 2025;27:e60413
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Gay, bisexual, and other men who have sex with men have previously been referred to as a “hard-to-reach” or “hidden” population for study recruitment [12,13], and traditional recruitment approaches for this community often included snowball sampling, use of “gatekeeper” organizations associated with the community, and venue-based recruitment at community events, health clinics, or other settings [11,14,15].
J Med Internet Res 2025;27:e64668
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Social Media Recruitment as a Potential Trigger for Vulnerability: Multistakeholder Interview Study
One potential factor that might aggravate—or mitigate—vulnerability in the research context is using social media as a recruitment channel for research studies. On the one hand, social media recruitment allows for effective reaching of populations that are challenging to reach through other recruitment channels since social media have targeted advertising features that enable researchers to tailor recruitment efforts to specific characteristics, interests, and behaviors.
JMIR Hum Factors 2024;11:e52448
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In addition, researchers can create an original sample of web-based survey participants through recruitment strategies such as ads on social media platforms.
Each of the 3 options for sourcing participants has relative strengths and trade-offs in terms of the required effort from the research team, cost, speed of recruitment, data quality, maximum sample size, and representativeness of the target sample.
J Med Internet Res 2024;26:e60184
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The use of digital methods for recruitment to clinical trials is increasing in popularity and they are particularly beneficial for recruitment to online clinical trials. Previous research has focused on comparing social media or other digital strategies to traditional in-person recruitment [8-13], and the use of digital tools for recruitment and retention of clinical trial participants [14,15].
JMIR Pediatr Parent 2024;7:e62919
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Data Verification and Respondent Validity for a Web-Based Sexual Health Survey: Tutorial
There is limited academic literature that describes the best practices for ensuring data verification from web-based or social media–based (eg, Facebook, Instagram) recruitment for health surveys [10,17,18]. We aim to explain the processes of ensuring data verification and a representative sample through social media recruitment for a survey-based study by sharing the steps of instrument design, programming, and data verification that resulted in our final sample.
JMIR Form Res 2024;8:e56788
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