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This paper is in the following e-collection/theme issue:

Design and Usability of Consumer Health Tech and Home Monitoring Devices (452) Infodemiology and Infoveillance (2001) mHealth for Wellness, Behavior Change and Prevention (4258) Health and Risk Communication (147)

Published on in Vol 13 (2026)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/78824, first published .
Person's hand holding a smartphone with a health article about aplastic anemia

Strategic Use of Negative Emojis in Messaging-Based Interventions for Public Health Communication on Social Media: Mixed Methods Study

Strategic Use of Negative Emojis in Messaging-Based Interventions for Public Health Communication on Social Media: Mixed Methods Study

Authors of this article:

Yue Luo1 Author Orcid Image ;   Shubin Yu2 Author Orcid Image
Article Authors Cited by Tweetations (1) Metrics

Yue Luo   1 , PhD ;   Shubin Yu   2 , PhD

1 Department of Visual Communication Design, College of Fine Arts, Guangdong Polytechnic Normal University, Guangzhou, China

2 Department of Communication and Culture, BI Norwegian Business School, Oslo, Norway

Corresponding Author:

  • Shubin Yu, PhD
  • Department of Communication and Culture
  • BI Norwegian Business School
  • Nydalsveien 37
  • Oslo
  • Norway
  • Phone: 47 41228055
  • Email: shubin.yu@bi.no