This paper is in the following e-collection/theme issue:

Focus Groups and Qualitative Research for Human Factors Research (1218) Design and Evaluation of Patient Education Materials (117) Web-based and Mobile Health Interventions (4017) Design of Educational Technology (56)

Published on in Vol 12 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/63841, first published .
An Informatics-Based, Payer-Led, Low-Intensity Multichannel Educational Campaign Designed to Decrease Postdischarge Utilization for Medicare Advantage Members: Retrospective Evaluation

An Informatics-Based, Payer-Led, Low-Intensity Multichannel Educational Campaign Designed to Decrease Postdischarge Utilization for Medicare Advantage Members: Retrospective Evaluation

An Informatics-Based, Payer-Led, Low-Intensity Multichannel Educational Campaign Designed to Decrease Postdischarge Utilization for Medicare Advantage Members: Retrospective Evaluation

Authors of this article:

Danica Fernandes1 Author Orcid Image ;   Elise Kokonas2 Author Orcid Image ;   Jai Bansal1 Author Orcid Image ;   Ken Hayashima1 Author Orcid Image ;   Brian Hurley1 Author Orcid Image ;   Annabel Ryu1 Author Orcid Image ;   Snehal Mhatre1 Author Orcid Image ;   Mohammed Ghori1 Author Orcid Image ;   Kelly Jean Craig3 Author Orcid Image ;   Amanda L Zaleski3 Author Orcid Image ;   Lily Vogel1 Author Orcid Image ;   Alena Baquet-Simpson4 Author Orcid Image ;   Daniel Reif1 Author Orcid Image
Article Authors Cited by Tweetations Metrics

Danica Fernandes   1 , MBS ;   Elise Kokonas   2 , BA ;   Jai Bansal   1 , MA ;   Ken Hayashima   1 , MS ;   Brian Hurley   1 , MS ;   Annabel Ryu   1 , MS ;   Snehal Mhatre   1 , MS ;   Mohammed Ghori   1 , MS ;   Kelly Jean Craig   3 , PhD ;   Amanda L Zaleski   3 , PhD ;   Lily Vogel   1 , MBA ;   Alena Baquet-Simpson   4 , MD ;   Daniel Reif   1 , BS

1 Analytics & Behavior Change, Aetna, CVS Health, New York, NY, United States

2 Marketing, Aetna, CVS Health, New York, NY, United States

3 Clinical Evidence Development, Medical Affairs, CVS Health, Wellesley, MA, United States

4 Medical Affairs, Aetna, CVS Health, Wellesley, MA, United States

Corresponding Author:

  • Kelly Jean Craig, PhD
  • Clinical Evidence Development
  • Medical Affairs, CVS Health
  • Corporate Office
  • Wellesley, MA 05401
  • United States
  • Phone: 1 802-489-8816
  • Email: craigk@aetna.com