Adoption of the Website and Mobile App of a Preventive Health Program Across Neighborhoods With Different Socioeconomic Conditions in the Netherlands: Longitudinal Study
Adoption of the Website and Mobile App of a Preventive Health Program Across Neighborhoods With Different Socioeconomic Conditions in the Netherlands: Longitudinal Study
Elena Agachi
1
*
, MSc
;
Tammo H A Bijmolt
1
*
, Prof Dr
;
Jochen O Mierau
2
*
, Prof Dr
;
Koert van Ittersum
1
*
, Prof Dr
1
Department of Marketing
,
Faculty of Economics and Business
,
University of Groningen
,
Groningen
,
NL
2
Department of Economics, Econometrics & Finance
,
Faculty of Economics and Business
,
University of Groningen
,
Groningen
,
NL
*all authors contributed equally
Corresponding Author:
-
Elena Agachi, MSc
-
Department of Marketing
-
Faculty of Economics and Business
-
University of Groningen
-
PO Box 800
-
Groningen
-
NL
-
Phone:
31 50 363 3686
-
Email: e.agachi@rug.nl