Published on in Vol 9 , No 1 (2022) :Jan-Mar
Preprints (earlier versions) of this paper are
available at
https://preprints.jmir.org/preprint/32112, first published
.

1 Department of Marketing, Faculty of Economics and Business, University of Groningen, Groningen, NL
2 Department of Economics, Econometrics & Finance, Faculty of Economics and Business, University of Groningen, Groningen, NL
*all authors contributed equally