Persuasive Messages for Improving Adherence to COVID-19 Prevention Behaviors: Randomized Online Experiment

Mehdi Mourali   ¹ , PhD ;   Jamie L Benham   ^{2, 3} , MD, PhD ;   Raynell Lang   ² , MD, PhD ;   Madison M Fullerton   ³ , MSc ;   Jean-Christophe Boucher   ⁴ , PhD ;   Kirsten Cornelson   ⁵ , PhD ;   Robert J Oxoby   ⁶ , PhD ;   Cora Constantinescu   ⁷ , MD, PhD ;   Theresa Tang   ³ , BHSc ;   Deborah A Marshall   ^{2, 3} , PhD ;   Jia Hu   ³ , MD

¹ Haskayne School of Business, University of Calgary, Calgary, AB, Canada

² Department of Medicine, Cumming School of Medicine, University of Calgary, Calgary, AB, Canada

³ Department of Community Health Sciences, Cumming School of Medicine, University of Calgary, Calgary, AB, Canada

⁴ Department of Political Science, School of Public Policy, University of Calgary, Calgary, AB, Canada

⁵ Department of Economics, University of Notre Dame, Notre Dame, IN, United States

⁶ Department of Economics, Faculty of Arts, University of Calgary, Calgary, AB, Canada

⁷ Department of Pediatrics, Cumming School of Medicine, University of Calgary, Calgary, AB, Canada